Superhero.com is a decentralized, open-source social media platform that enables peer-to-peer tipping for content creators. The platform empowers users to monetize their content without the need for third-party intervention, allowing them to receive direct support from their followers.
Our team was engaged to work on Superhero's brand identity, including the creation and development of all brand assets.
The new branding guidelines and corporate identity for Superhero are designed to be clean, simple, and appeal to the FOSS (Free and open-source software) community. The color scheme is inspired by common command-line interfaces (CLIs), and the font choice, "Urbanist," is a sans-serif, open-source font that fits the platform's values.
Our brand strategy for Superhero was centered around positioning the platform as a leading solution for peer-to-peer content monetization, appealing specifically to the technical community. By highlighting the platform's key features and benefits, and by leveraging the CLI-inspired color scheme, we aimed to differentiate Superhero from other social media platforms and establish it as a trusted and reliable choice for content creators and their followers. The new branding and redesign of the platform will help drive growth and adoption, cementing Superhero's position as a leader in the decentralized social media space.