Branding guidelines and corporate Identity
The new branding guidelines and corporate identity for Superhero are designed to be clean, simple, and appeal to the FOSS (Free and open-source software) community. The color scheme is inspired by common command-line interfaces (CLIs), and the font choice, "Urbanist," is a sans-serif, open-source font that fits the platform's values.
Our brand strategy for Superhero was centered around positioning the platform as a leading solution for peer-to-peer content monetization, appealing specifically to the technical community. By highlighting the platform's key features and benefits, and by leveraging the CLI-inspired color scheme, we aimed to differentiate Superhero from other social media platforms and establish it as a trusted and reliable choice for content creators and their followers. The new branding and redesign of the platform will help drive growth and adoption, cementing Superhero's position as a leader in the decentralized social media space.