Productsup is a leading product-to-consumer (P2C) platform that helps manufacturers, brands, service providers, and marketplaces succeed in commerce. The platform offers a range of solutions, including feed management, marketplace experience and social commerce, product content syndication, and seller and vendor onboarding, processing over two trillion products a month for over 900 brands.
We worked on a completely new website and new color scheme dominated by colourful gradients. The new website was designed to better represent the company's offerings and improve the user experience for its customers.
Finwerk Creative Agency developed branding guidelines and a corporate identity for Productsup to ensure a consistent look and feel across all of the company's marketing materials and customer touchpoints. These guidelines included guidelines for color, typography, imagery, and more.
Our proposed color scheme included the use of gradients and pastel colors combined with a range of high contrast colors to create a fresh and modern look and feel. These colors were chosen to convey the company's focus on innovation and forward-thinking approach. The gradients and pastel colors were used to create a sense of movement and dynamism, while the high contrast colors were used to draw attention and emphasize key elements of the design.