Branding guidelines and corporate Identity
The use of the color pink in the brand's previous color scheme represents a fresh, modern, and innovative approach to technology. The refreshed color scheme builds upon this association and reinforces Aeternity's commitment to progress and change.
The choice of IBM PLEX SANS and IBM PLEX MONO as the brand's font conveys a sense of reliability and stability. The clean, sans-serif design is easy to read and provides a clear, uncluttered look. The use of a popular open-source font emphasizes Aeternity's commitment to transparency and accessibility.
Our Brand Guidelines for aeternity include logos, icons, and other graphical elements that are used consistently across all touchpoints, including the website, marketing materials, and social media. The visual identity should be easily recognizable and memorable, creating a strong connection between the brand and its audience.